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The Worst-Case Scenario Business Survival Guide
David Borgenicht, Mark Joyner (Unbekannter Einband, Englisch)
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Beschreibung
This book could save your business!
Since 1999, the Worst-Case Scenario survival handbooks have provided readers with real answers for the most extreme situations. Now, in a time of economic crisis, the bestselling series returns with a new, real-world guide to avoiding the worst business cataclysms.
Here, you'll find solutions for the most dangerous, deadly situations your business will ever Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
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Technische Daten
Erscheinungsdatum
16.10.2009
Sprache
Englisch
EAN
9780470551417
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
David Borgenicht, Mark Joyner
Seitenanzahl
208
Auflage
1
Einbandart
Broschiert
Buch Untertitel
How to Survive the Recession, Handle Layoffs,Raise Emergency Cash, Thwart an Employee Coup,and Avoid Other Potential Disasters
Schlagwörter
Wirtschaft /Ratgeber
Inhaltsverzeichnis
Mark's Introduction.
David's Introduction.
CHAPTER 1: FINANCIAL EMERGENCIES.
How to Survive When You Can't Make Payroll.
How to Perform Emergency Surgery on Your Overhead.
How to Get Cash Fast.
How to Collect from a Deadbeat Customer.
How to Renegotiate with Your Creditors.
Basic Training.
CHAPTER 2: HR EMERGENCIES.
How to Enact and Survive Layoffs.
How to Fire Someone.
Essential Advice for Firers.
How to Deal with a Complainer.
How to Deal with Nightmare Employees.
How to Fend Off an Employee Coup.
How to Restore Dangerously Low Morale.
Basic Training.
CHAPTER 3: PRODUCTIVITY EMERGENCIES.
How to Remove Productivity Leeches.
How to Fend Off Mission Drift.
How to Fend Off "Feature Creep".
How to Fend Off Death by Meeting.
How to Identify the True Priorities.
How to Resuscitate Innovation.
Basic Training.
CHAPTER 4: SALES AND MARKETING EMERGENCIES.
How to Create a Killer Ad--Yesterday.
How to Salvage a Failed Marketing Campaign.
How to Market without Money.
How to Sell When No One Is Buying.
How to Identify a Nightmare Customer.
How to Replace Your Number One Customer.
Basic Training.
CHAPTER 5: EXECUTIVE EMERGENCIES.
How to Articulate Your Vision.
How to Deliver Bad News.
How to Apologize to Anyone.
How to Avoid Getting a Divorce.
How to Deal with a Severe Brain Fog (aka Lack of Focus).
Short but Sweet Scenarios.
Basic Training.
EPILOGUE.
"Get Your Mind Right" by Mark Joyner.
APPENDIX.
The "You're Fired" Speech.
Announcing a Termination to Your Staff.
The Layoff Speech.
The "We Can't Pay You on Time" Speech/E-Mail.
The All-Purpose Apology.
The Breakup/"It's Not You, It's Me" Speech for Business Relationships.
The "Down at Halftime" Pep Talk Formula.
Ten Great "Tough Time Pep Talk" Quotes.
The Rules of Good Negotiation.
The Four Business Exit Strategies.
Quick Cash Generation Tactics.
About the Experts.
Index.
About the Authors.
Acknowledgments.
Höhe
181 mm
Breite
12.8 cm
-.-
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