• Selling Science. Innovation and Product Design in HealthTech - David Putrino  [Gebundene Ausgabe]
  • Selling Science. Innovation and Product Design in HealthTech - David Putrino [Gebundene Ausgabe]

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    EAN / ISBN-139783319716183
    Höhe23.5 cm
    AutorDavid Putrino
    ProduktformGebundene Ausgabe
    Seitenanzahl90
    HerausgeberSpringer International Publishing
    Erscheinungsdatum 2018
    InhaltsverzeichnisIntroduction.- Members of an eHealth Team.- The Entrepreneur: Role on an eHealth Team.- The Engineer: Role on an eHealth Team.- The Clinician: Role on an eHealth Team.- The Academic: Role on an eHealth Team.- Case Study 1: Building an eHealth Product with a Large Corporation: Panasonic.- Case Study 2: Working on eHealth Projects for Athletes: Red Bull High Performance.- Case Study 3: Working on eHealth Projects with a Small Business: MindMe.- Case Study 4: Working on eHealth Projects for Social Good: Not Impossible.- Conclusion.
    HauptbeschreibungThis book is a must-read guide for those entering the world of HealthTech startups. Author David Putrino, a veteran in the world of HealthTech and Telemedicine, details the roles, necessity, and values of key members of a typical HealthTech team, and helps readers understand the motivations and core priorities of all people involved. In ventures that typically depend upon effective communication between members from business, science, regulatory, and academic backgrounds, this book helps develop the core competencies that team members need to work harmoniously. Four detailed case studies are shared that exemplify the spectrum of HealthTech possibilities, including large corporations, tiny startups, elite athletes, and social good enterprises. Each case study shows how the success or failure of a project can hinge upon strong team dynamics,  a deep understanding of the target population's needs and a strong awareness of each team member’s long-term goals. This book is essential reading for entrepreneurs, scientists, clinicians, marketing and sales professionals, and all those looking to create new and previously unimagined possibilities for improving the lives of people everywhere.
    Breite15.5 cm
    SpracheEnglisch

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