Encounter with Bayer: Historical aspects of an innovation company - Thomas Reinert

Encounter with Bayer: Historical aspects of an innovation company - Thomas Reinert

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Produktinformationen

Details
EAN / ISBN-139783956010255
Höhe24.9 cm
AutorThomas Reinert
ProduktformBuch
Auflage1
HerausgeberFrankfurter Allgemeine Buch
Erscheinungsdatum 2013
HauptbeschreibungUp close and personal with the global enterprise from Leverkusen, Germany Bayer is a prime example of a modern industrial conglomerate: large, diverse and international. While characterized by tradition and familiarity to those who know it, the company is perceived by outsiders as enormously complex. And yet it is interwoven with society on many levels: as an employer, as an innovator and as a stock market heavyweight. What happens in Bayer's offices, laboratories and production plants impacts countless lives every day. Drawing on expert historical analysis, the author combines facts and statements with narrative to trace key aspects in the development of the chemical and pharmaceutical enterprise since its re-establishment in 1951. Instead of following the company’s history in chronological order, the book explores Bayer’s different relationships with society – from research and environmental protection, to its significance to the financial markets, to its corporate social responsibility.
Titel in OriginalspracheBegenungen mit Bayer
Breite17.5 cm
SpracheEnglisch

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