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Managing Innovation
Joe Tidd, John Bessant (Unbekannter Einband, Englisch)
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Beschreibung
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors. Now in its fourth edition, Managing Innovation has been fully revised and updated based on extensive user feedback to incorporate the latest… findings and techniques in innovation management. The authors have included a new and more explicit innovation model, which is used throughout the book and have introduced two new features - Research Notes and Views from the Front Line - to incorporate more real life case material into the book. The strong evidence-based and practical approach makes this a must-read for anyone studying or working within innovation.
An extensive website accompanies this text at www.managing-innovation.com. Readers can browse an online database of audio and video clips, as well as case study material, interactive exercises and tools for innovation, whilst lecturers can find additional support material including instructor slides and teaching guides and tips.
"Tidd and Bessant's text has become a standard for students and practitioners of innovation. They offer a lively account on innovation management full of interesting and new examples, but one that at the same is rigorously anchored in what we have learned over the last thirty years on how to manage that ultimate business challenge of renewing products, processes, and business models. Those who want to innovate must read this book. "
- Professor Arnoud De Meyer, Director, Judge Business School, University of Cambridge, U.K.
"Innovation matters and this book by two leaders in the field which is clear and practical as well as rigorous should be essential reading for all seeking to study or to become involved in innovation."
- Chris Voss, Professor of Operations and Technology Management, London Business School.
"a comprehensive and comprehensible compendium on the management of innovation. It is very well organized and very well presented. A pedagogic tool that will work at multiple levels for those wishing to gain deeper insights into some of the most challenging and important management issues of the day"
- David J. Teece, Thomas W. Tusher Professor in Global Business, Haas School of Business, University of California, Berkeley, USA
"Those of us who teach in the field of Innovation Management were delighted when the first edition of this book appeared 11 years ago. The field had long been in need of such a comprehensive and integrated empirically-based work. The fact that this is now the 4th edition is clear testimony to the value of its contribution. We are deeply indebted to the authors for their dedication and diligence in providing us with this updated and expanded volume. "
- Thomas J. Allen, Howard W. Johnson Professor of Management, MIT Sloan School of Management, USA Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
03.03.2009
Sprache
Englisch
EAN
9780470998106
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Joe Tidd, John Bessant
Seitenanzahl
638
Auflage
4
Einbandart
Broschiert
Buch Untertitel
Integrating Technological, Market and Organizational Change, Desktop Edition
Schlagwörter
Wirtschaft
Inhaltsverzeichnis
Part 1 Managing Innovation
Chapter 1 Innovation - what it is and why it matters
Chapter 2 Innovation as a core business process
Part 2 Context
Chapter 3 Building the innovative organization
Chapter 4 Developing an innovation strategy
Part 3 Search
Chapter 5 Sources of innovation
Chapter 6 Innovation networks
Part 4 Select
Chapter 7 Decision making under uncertainty
Chapter 8 Building the innovation case
Part 5 Implement
Chapter 9 Creating new products and services
Chapter 10 Exploiting new ventures
Part 6 Capture
Chapter 11 Capturing the benefits of innovation
Chapter 12 Capturing learning from innovation
Höhe
244 mm
Breite
16.8 cm
-.-
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