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Technische Daten
Erscheinungsdatum
09.11.2007
Sprache
Englisch
EAN
9780470117699
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Perry Luntz
Seitenanzahl
364
Einbandart
Taschenbuch
Autorenporträt
Perry Luntz has been involved in one way or another with the beverage alcohol business most of his adult life. For more than 20 years he has been publisher and editor of Beverage Alcohol Market Report, an international e-letter for marketing executives in beer, wine, and spirits. He served as Director of Marketing Communications for Seagram Distillers for a decade, worked on the creative side of several advertising agencies, including a spell as a creative director of a Young & Rubicam division, and for several years headed his own marketing communications agency.
A consultant, lecturer, teacher, and news media source, Perry is frequently interviewed in newspapers, radio, and television, including the BBC. He is chairman emeritus of the Wine Media Guild, proving he knows his way around vineyards and breweries, as well as distilleries.
Like many native New Yorkers, Perry is a political junky. He served several years as president of a highly regarded NYC political club.
For the past decade, Perry has been Senior Editor of the Beverage Media Group, a network of trade magazines read by 140,000 licensed retailers. He also writes a weekly column for the group's B-to-B Internet site.
Schlagwörter
Spirituosen, Lifestyle, Wein u. Spirituosen, Wines & Spirits, Lifestyles
Thema-Inhalt
WBXD - Essen und Trinken: Alkoholische Getränke
Inhaltsverzeichnis
Introduction.
Part I: Entering the Spirits World.
Chapter 1: Discovering Distilled Spirits.
Chapter 2: How Distilled Spirits Are Created.
Chapter 3: Enjoying Spirits.
Part II: Whiskeys from Around the World.
Chapter 4: Sipping the Irish Whiskeys.
Chapter 5: Saluting the Scots.
Chapter 6: American Cousins: Bourbon and Tennessee Whiskey.
Chapter 7: More Whiskeys from America and Other Parts of the World.
Chapter 8: Channeling the Canadians.
Part III: Surfing the White Waters: A Guide to "Clear" Spirits.
Chapter 9: Getting the Goods on Gin.
Chapter 10: Vodka: Toasting the Russians.
Chapter 11: Tequila: Unearthing the Aztecs.
Chapter 12: Yo Ho Ho and a Bottle of Rum.
Part IV: Enjoying the "After Dinner" Specials.
Chapter 13: Cultivating Brandy.
Chapter 14: Collecting Cordials, Lining Up Liqueurs.
Part V: The Part of Tens.
Chapter 15: Ten (or so) Classic Spirits Cocktails.
Chapter 16: Ten Spirited Dishes.
Chapter 17: Ten Nutrition Profiles of Alcohol Beverages.
Chapter 18: Ten (or so) Health Benefits of Moderate Drinking.
Index.
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