Japanese Consumer Dynamics

24.11.2010

Englisch

9780230242869, 9780230242869

Palgrave Macmillan UK

Nein

244

Gebundene Ausgabe

Laminiert

Dr. PARISSA HAGHIRIAN is Associate Professor of International Management at the Faculty of Liberal Arts at Sophia University in Tokyo, Japan. She is further a visiting professor at Groupe HEC in Paris, Aalto University, Keio Business School and an adjunct professor at Temple University in Tokyo. Parissa holds a Master degree in Japanese Anthropology (University of Vienna, Austria), a Master degree and a PhD in International Management (Vienna University of Business, Austria). Since joining Sophia University Dr. Haghirian has taught undergraduate, graduate and MBA level classes on the subject of Japanese business practices and researched and consulted on numerous aspects of Japanese business practices with Western and native Japanese companies in Tokyo. She has published several books and articles on the topic and is the editor of 'J-Management; Fresh Perspectives on the Japanese Firm in the 21st Century' and 'Innovation and Change in Japanese Management'

Import, Japan, marketing

KJK - Internationale Wirtschaft, Internationales Management KC - Wirtschaftswissenschaft KJSM - Marktforschung KJM - Management und Managementtechniken KCL - Internationale Wirtschaft KJS - Marketing und Vertrieb

Asien

229 mm

15.2 cm