Bis zu 50 % günstiger als neu 3 Jahre rebuy Garantie Professionelles Refurbishment

-82 %*

Handgeprüfte Gebrauchtware

Bis zu 50 % günstiger als neu

Der Umwelt zuliebe

Nur 3,82 € und

Gratisversand mit dem 15 % Rabattcode

Account-Based Marketing For Dummies

Sangram Vajre (Taschenbuch, Englisch)

Keine Bewertungen vorhanden

Optischer Zustand

Sichtbare Gebrauchsspuren auf einzelnen Seiten
z. B. umfangreiche Markierungen/Notizen, ausgefranste Kanten des Buchumschlags, Wasserschäden, deutliche Verformung des gesamten Buches sowie größere Verschmutzungen durch mehrmaligem Gebrauch
Könnte ein Mängelexemplar sein oder ein abweichendes Cover haben (z. B. Clubausgaben)
Gut für den Eigenbedarf geeignet

Beschreibung

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. * Align your sales and marketing teams for greater success in your ABM efforts * Analyze data to identify key accounts * Target your messages for real-time interaction * Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate Weniger zeigen

neu 25,90 € -82 %*

4,49 €

Taschenbuch | Gut

Nur 3,82 € und

Gratisversand mit dem 15 % Rabattcode

Nur noch 1 verfügbar!

Versandbereit in 1-2 Werktagen

zzgl.

Nur noch 1 verfügbar!

Versandbereit in 1-2 Werktagen

zzgl.

Handgeprüfte Gebrauchtware

Bis zu 50 % günstiger als neu

Der Umwelt zuliebe

* Spare 82 % gegenüber Neuware

Mehr Info

Produktinformationen

Technische Daten

Erscheinungsdatum

27.05.2016

Sprache

Englisch

EAN

9781119224853

Herausgeber

John Wiley & Sons

Sonderedition

Nein

Autor

Sangram Vajre

Seitenanzahl

384

Einbandart

Taschenbuch

Einbandart Details

Trade Paperback (US)

Autorenporträt

Sangram Vajre has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Salesforce Pardot. He has spoken on the topic of marketing technology around the world and is the mastermind behind #FlipMyFunnel.

Hersteller: Wiley, Boschstrasse 12, Weinheim, Deutschland, 69469, product_safety@wiley.com, Wiley-VCH GmbH

Warnhinweise und Sicherheitsinformationen

Informationen nach EU Data Act

Bewertungen

-.-

Leider noch keine Bewertungen

Sicher bei rebuy kaufen

Sehr Gut, 4.52/5.00

Aus 200.000+ Bewertungen

Schreib die erste Bewertung für dieses Produkt!

Wenn du eine Bewertung für dieses Produkt schreibst, hilfst du allen Kund:innen, die noch überlegen, ob sie das Produkt kaufen wollen. Vielen Dank, dass du mitmachst!