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Beschreibung
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
27.08.2016
Sprache
Englisch
EAN
9781349446742
Herausgeber
Palgrave Macmillan UK
Sonderedition
Nein
Autor
Nirmalya Kumar
Seitenanzahl
256
Einbandart
Taschenbuch
Buch Untertitel
How Emerging Market Brands Will Go Global
Autorenporträt
Dr. Nirmalya Kumar is Member-Group Executive Council at Tata Sons. He reports directly to the Chairman of the $100 billion plus Tata group and is responsible for group strategy. Previously, he was professor of marketing at the London Business School and also taught at Columbia Business School, Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management). Dr. Kumar has written seven books, including Marketing as Strategy and India Inside. He has also published several articles in Harvard Business Review and many other leading academic journals. As a consultant, he has worked with more than 50 Fortune 500 companies in 60 different countries as well as served on several boards of directors. Dr. Kumar was included in Thinkers50 (the biannual listing of the top 50 management thinkers in the world) and received their "Global Village Award" for the person who contributed the most to the business community's understanding of globalization and the new frontiers established by emerging markets. Dr. Kumar received his B.Com from Calcutta University, his MBA from the University of Illinois at Chicago and his PhD. in marketing from the Kellogg School of Management, Northwestern University.
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