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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Breaking Through, 2nd Edition
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Breaking Through, 2nd Edition
S. Vandermerwe (Taschenbuch, Englisch)
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Beschreibung
Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. This thoroughly revised edition of Breaking Through guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so… that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings. With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe. Easy to read, in-depth and full of practical advice, this is the essential step-by-step guide to implementing customer centricity to endure in the long-term. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
01.01.2014
Sprache
Englisch
EAN
9781349484195
Herausgeber
Palgrave Macmillan UK
Sonderedition
Nein
Autor
S. Vandermerwe
Seitenanzahl
292
Einbandart
Taschenbuch
Buch Untertitel
Implementing Disruptive Customer Centricity
Autorenporträt
Sandra Vandermerwe is a best-selling author who has worked as a consultant alongside senior management and boards for a range of private public and NGO enterprises in the field of customer centric transformation more recently specializing in emerging market innovation. Her ideas and methodologies have been implemented widely by enterprises globally.
Schlagwörter
business, city, concept, discovery, edition, model, momentum, phase, story
Thema-Inhalt
KJS - Marketing und Vertrieb
KJC - Strategisches Management
KJSU - Kundendienst
Höhe
235 mm
Breite
15.5 cm
Hersteller: Springer Nature Customer Service Center GmbH, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com
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