Drivers of Global Business Success

11.10.2004

Englisch

9781349725137

Palgrave Macmillan UK

Nein

298

1

Taschenbuch

Lessons From Emerging Markets

IRFAN AMIR Associate Professor of Marketing, Lahore University of Management Sciences (LUMS), Pakistan MICHAEL A. ANIKEEFF Allan L. Berman Real Estate Institute at Johns Hopkins University, USA FARRAH ARIF Imperial College, Lahore, Pakistan JÓZSEF BERÁCS Budapest University of Economic Sciences and Public Administration, Hungary VITO BOBEK University of Maribor, Slovenia MUZAFFER BODUR Bogaziçi University, Istanbul, Turkey RAJAN CHHIBBA Intrim Business Associates, India HELENA CHIU National Kaohsiung First University of Science and Technology, Taiwan IREM EREN-ERDOGMUS Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey KARTIK KILACHAND Preferred Brands Inc, USA FRANKLYN MANU Earl Graves School of Business and Management, Morgan State University, USA RUSTY MAE MOORE Hofstra University, USA DILEK ZAMANTILI NAYIR Marmara University, Istanbul, Turkey MANFRED REICHL Roland Berger Strategy Consultants since 1987, Vienna, Austria HALE TASDEMIR-ÇALOGLU Ph.D. Candidate, Bogaziçi University, Istanbul, Turkey CAGATAY ÜNÜSAN Selcuk University, Konya, Turkey ASHOK VASUDEVAN Preferred Brands Inc, India MEERA VASUDEVAN Preferred Brands Inc, India MOHANED H. WARSAME Doctoral Student in the Earl Graves School of Business and Management, Morgan State University, USA

China, Eastern Europe, Emerging Markets, Franchising, Global Business, management, marketing, Trends

KJK - Internationale Wirtschaft, Internationales Management KJS - Marketing und Vertrieb KCL - Internationale Wirtschaft

216 mm

14 cm