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Big Data in Practice
Bernard Marr (Gebundene Ausgabe, Englisch)
★★★★★
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Beschreibung
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big… data every day, from an up-close, on-the-ground perspective.
From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.
* Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers
* Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more
* Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking
* Develop your own big data strategy by accessing additional reading materials at the end of each chapter Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
12.04.2016
Sprache
Englisch
EAN
9781119231387, 9781119231387
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Bernard Marr
Seitenanzahl
320
Einbandart
Gebundene Ausgabe
Einbandart Details
Fadenbindung
Buch Untertitel
How 45 successful companies used big data analytics to deliver extraordinary results
Hersteller: Wiley, Boschstrasse 12, Weinheim, Deutschland, 69469, product_safety@wiley.com, Wiley-VCH GmbH
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