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Beschreibung
The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and communication technologies within both private and public sector organisations. A strong underpinning in theory is used throughout to help understand the practical implications… of this important phenomenon. Chapters are integrated around an overview model of eBusiness and contain case material, exercises and reflective points.
New to this edition: - Revised structure which builds a conception of eBusiness from first principles- Integrated chapter case studies and revised free-standing international case studies- Coverage of new topics including mobile commerce, electronic government and cloud computing- Increased range of learning material in each chapter as well as fully updated online resources
eBusiness is an ideal text for undergraduate, postgraduate and MBA students of e-business. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
23.11.2012
Sprache
Englisch
EAN
9780230304567
Herausgeber
Macmillan Education
Sonderedition
Nein
Autor
Paul Beynon-Davies
Seitenanzahl
464
Auflage
2
Einbandart
Taschenbuch
Autorenporträt
PAUL BEYNON-DAVIES is Professor in Organisational Informatics at Cardiff Business School, Cardiff University. He is the author of a number of other student texts published by Palgrave/Macmillan, including Business Information Systems.
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