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Bücher Englische Bücher Wissen & Bildung Geisteswissenschaft, Kunst, Musik Kunst Allg. & Lexika Advertising and Consumer Society
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Beschreibung
This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social and political forces. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to make sense of… advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods and debates needed to analyse and understand advertising.
Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
24.10.2016
Sprache
Englisch
EAN
9781137471741
Herausgeber
Macmillan Education
Sonderedition
Nein
Autor
Nicholas Holm
Seitenanzahl
226
Einbandart
Taschenbuch
Buch Untertitel
A Critical Introduction
Schlagwörter
Advertising, ideology, politics, society, consumerism
Thema-Inhalt
AB - Kunst, allgemein
Inhaltsverzeichnis
1. Introduction: Why Study Advertising?.- 2. The History of Advertising: Contexts, Transformations and Continuity.- 3. Analysing Advertisements: Form, Semiotics and Ideology.- 4. Adverting, Capitalism and Ideology.- 5. Advertising Commodities and Commodity Fetishism.- 6. Audiences for Sale: Quantification, Segmentation and Personalisation.- 7. Advertising Agencies: Organisation, Agency and Internal Conflict.- 8. Advertising as Art: From Creativity to Critique.- 9. Empowering Consumers: Engagement, Interpretation and Resistance.- 10. The Politics of Advertising: Capitalism, Resistance and Liberalism.
Höhe
235 mm
Breite
15.5 cm
-.-
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