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Bücher Englische Bücher Wissen & Bildung Naturwissenschaft, Medizin, Informatik, Technik Mathematik Wahrscheinlichkeitstheorie & Statistik Data Mining for Business Intelligence
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Data Mining for Business Intelligence
Galit Shmueli (Gebundene Ausgabe, Englisch)
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Beschreibung
Learn how to develop models for classification, prediction, and customer segmentation with the help of Data Mining for Business Intelligence
In today's world, businesses are becoming more capable of accessing their ideal consumers, and an understanding of data mining contributes to this success. Data Mining for Business Intelligence, which was developed from a course taught at the Massachusetts… Institute of Technology's Sloan School of Management, and the University of Maryland's Smith School of Business, uses real data and actual cases to illustrate the applicability of data mining intelligence to the development of successful business models.
Featuring XLMiner, the Microsoft Office Excel add-in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of data mining techniques are presented with hands-on, business-oriented applications. An abundant amount of exercises and examples are provided to motivate learning and understanding.
Data Mining for Business Intelligence:
* Provides both a theoretical and practical understanding of the key methods of classification, prediction, reduction, exploration, and affinity analysis
* Features a business decision-making context for these key methods
* Illustrates the application and interpretation of these methods using real business cases and data
This book helps readers understand the beneficial relationship that can be established between data mining and smart business practices, and is an excellent learning tool for creating valuable strategies and making wiser business decisions. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
02.01.2007
Sprache
Englisch
EAN
9780470084854
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Galit Shmueli
Seitenanzahl
298
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner
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