Over the recent decade economic growth of low-cost countries outstripped Western countries by far. Facing stagnant markets at home, Western firms have considered China, South-East Asia, and Eastern European countries as an opportunity for growth. But as these economies mature, new competitors also emerge with expansion strategies not only limited to their domestic markets. Thereby these firms… Mehr zeigen benefit from lower factor costs, giving them a competitive advantage in exports destined for Western markets. Considering low-cost countries as a challenge rather than as an opportunity, the key question is: how should Western manufactures respond to increased low-cost-country competition? Yet this question remains largely unexplored despite its growing practical relevance. Based on a survey among 210 German and 213 US manufacturing companies this book summarizes the results out of a research project conducted at the WHU – Otto Beisheim School of Management in Germany. The content is directed to academics, managers, and consultants alike who are interested to learn more about: i) the set of strategies best suited in response to competitors from low-cost-countries and how these responses differ with respect to national differences between Germany and the USA, ii) those environmental and company characteristics that have a significant influence on the choice of the respective strategy, iii) environmental characteristics that either intensify or weaken the degree of low-cost-country competition in a specific industry, and iv) the impact on financial performance of the respective strategy chosen as a response to low-cost-country competition. Weniger zeigen

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Produktinformationen

Technische Daten

Erscheinungsdatum

01.03.2007

Sprache

Englisch

Originalsprache

Englisch

EAN

9783938877074

Herausgeber

European Management Publications

Sonderedition

Nein

Autor

Peter Körte

Seitenanzahl

270

Auflage

Einbandart

Gebundene Ausgabe

Buch Untertitel

Conceptual and Empirical Analysis of Manufacturing Industries in Germany and the USA

Schlagwörter

Kosten, Strategie, Competition, Cost, LCC, Wettbewerb, strategy

Höhe

220 mm

Breite

17 cm

Warnhinweise und Sicherheitsinformationen

Informationen nach EU Data Act

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