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Bücher Englische Bücher Wissen & Bildung Geisteswissenschaft, Kunst, Musik Psychologie Theoretische Psychologie Cross Cultural Issues in Consumer Science and Consumer Psychology
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Cross Cultural Issues in Consumer Science and Consumer Psychology
(Gebundene Ausgabe, Englisch)
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Beschreibung
This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods.… Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions in marketing products internationally. The resulting work synthesizes the consumer science, international business, and consumer psychology literatures for a deeper understanding of all three disciplines and pathways to future research as cultures interact and tastes evolve. Among the topics covered: Culture as a driver of individual and national consumer behavior. Consumer culture-based attitudes toward buying foreign versus domestic products. Country-of-origin effects: consumer perceptions of international products. The roles of cultural influences in product branding. Cultural aspects of consumer-brand relationships. Consumer behavior in the emerging marketplace of subsistence countries. This attention to both national detail and individual nuance makes Cross-Cultural Issues in Consumer Science and Consumer Psychology an instructive and highly useful reference for scholars and students in consumer psychology, cross-cultural psychology, marketing, international business, as well as professionals in these areas. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
27.10.2017
Sprache
Englisch
EAN
9783319650906
Herausgeber
Springer International Publishing
Sonderedition
Nein
Seitenanzahl
218
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
Current Perspectives and Future Directions
Schlagwörter
international business, diversity in the workplace, international trade, culture relativity of theories, human values, culture and the self, culture and persuasion, priming culture, culture and branding, culture change and value change, acculturation, methodology in cross cultural research, culture and consumer behavior
Thema-Inhalt
JMH - Sozialpsychologie
JMJ - Arbeits-, Wirtschafts- und Organisationspsychologie
KJK - Internationale Wirtschaft, Internationales Management
JMS - Das Selbst, das Ich, Identität und Persönlichkeit
Höhe
235 mm
Breite
15.5 cm
Transparenz & Sicherheit
Hersteller: Palgrave Macmillan, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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