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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management The Internationalization of Firms
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The Internationalization of Firms
Dirk Holtbrügge (Taschenbuch, Englisch)
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Beschreibung
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here.This volume contains 17 case studies of companies based in this region and their international operations. The scope reaches from the early… internationalization strategies of the Tucher in the Middle Ages to the consequences of the Brexit on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs. / International management research has a long tradition in Nürnberg. At the Nürnberg School of Commerce, the predecessor of the School of Business and Economics at the Friedrich-Alexander University Erlangen-Nürnberg, dealing with international business activities already played a strong role. Eventually, the school would become one of the first in the German-speaking countries where a Chair for International Management was founded. With 30% of all students coming from abroad, the school presents a strong degree of internationalization. Furthermore, research in the field of international management enjoys an outstanding reputation. With the Nürnberg Edition on International Management, we would like to build on this longstanding tradition and present the latest research findings to academics, students and practitioners. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
01.07.2017
Sprache
Englisch
EAN
9783957100917
Herausgeber
Edition Rainer Hampp
Serien- oder Bandtitel
Nürnberger Edition zum Internationalen Management
Sonderedition
Nein
Autor
Dirk Holtbrügge
Seitenanzahl
267
Einbandart
Taschenbuch
Buch Untertitel
Case Studies from the Nürnberg Metropolitan Region
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