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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Back to the Future: Using Marketing Basics to Provide Customer Value
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Back to the Future: Using Marketing Basics to Provide Customer Value
(Gebundene Ausgabe, Englisch)
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Beschreibung
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer… behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Scienc e (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 11,39 €
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Technische Daten
Erscheinungsdatum
06.12.2017
Sprache
Englisch
EAN
9783319660226
Herausgeber
Springer International Publishing
Serien- oder Bandtitel
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Sonderedition
Nein
Seitenanzahl
816
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Schlagwörter
Academy of Marketing Science, Customer Value, Customer Relationship Management, Developments in Marketing Science, Customer Behavior, Social Media Marketing, Big Data
Thema-Inhalt
KJSU - Kundendienst
KJSG - Online-Marketing / Social Media Marketing
UN - Datenbanken
Höhe
235 mm
Breite
15.5 cm
Hersteller: Palgrave Macmillan, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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