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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Medien & Kommunikation Kommunikationswissenschaft The 21st Century Media (R)evolution
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The 21st Century Media (R)evolution
Jim Macnamara (Gebundene Ausgabe, Englisch)
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Beschreibung
The emergence of ‘new media’ and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book… expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
28.12.2009
Sprache
Englisch
EAN
9781433109386
Herausgeber
Peter Lang Publishing Inc. New York
Sonderedition
Nein
Autor
Jim Macnamara
Seitenanzahl
410
Einbandart
Gebundene Ausgabe
Buch Untertitel
Emergent Communication Practices
Autorenporträt
The Author: Jim Macnamara is Professor of Public Communication at the University of Technology, Sydney. Prior to joining academia, he had a distinguished 30-year career in professional communication practice spanning journalism, public relations, advertising, and media research, and he is the author of 11 previous books on media and communication including
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