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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Internat. Wirtschaft Grow Your Global Markets
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Grow Your Global Markets
Raymond A. Hopkins (Taschenbuch, Englisch)
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Beschreibung
Use this comprehensive primer to simplify exporting, discover exportable products and services, and determine and select the best target market entry alternative while ensuring that you get paid. US small- to medium-size business owners (SMEs with less than 500 employees) interested in entering foreign markets will learn how to overcome the most significant challenges and barriers to entering… foreign markets. Firms operate in a worldwide economy responsible today for 40 million US trade-dependent jobs and approximately six million US factory jobs—roughly half of all manufacturing employment, whether or not they have any interest in global business activities. In the face of globalization, small businesses must evaluate their strengths, weaknesses, opportunities, and threats and then develop strategies that effectively respond to the globalized business environment in which they operate. If your firm is growth-oriented—and what business is not?—you should grow global markets asan important strategic option allowing you to: Reach new customers/markets with little or no competition Reduce dependence on a limited number of major customers Even out business cycle-related demand fluctuations Extend the life of niche products to new markets Develop a global network of contacts and partners that improves their offerings to established customers What You’ll Learn Determine your role in global markets Identify target markets and find customers Negotiate around the world Complete the transaction and understand international trade procedures and regulations Understand the keys to global market growth Follow sample forms and sales proposals Who This Book Is For US small- to medium-sized business owners 37,44 €
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Technische Daten
Erscheinungsdatum
18.10.2017
Sprache
Englisch
EAN
9781484231135
Herausgeber
APRESS
Sonderedition
Nein
Autor
Raymond A. Hopkins
Seitenanzahl
282
Auflage
1st edition
Einbandart
Taschenbuch
Buch Untertitel
A Handbook for Successful Market Entry
Schlagwörter
Global markets, Global market entry, International business, International marketing and sales, Export sales, Foreign Representatives, Cross cultural communication, Global business negotiating, Global product pricing, Global business economics, Global entrepreneurship, Emerging global markets, Global business risk management
Thema-Inhalt
KCM - Entwicklungsökonomie und Schwellenländer
KJC - Strategisches Management
KJVS - Kleine Unternehmen und Selbständige
KNP - Einzel- und Großhandel
KJH - Unternehmertum / Start-ups
Höhe
235 mm
Breite
15.5 cm
Transparenz & Sicherheit
Hersteller: Apress, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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