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Journalism and PR
Jim Macnamara (Gebundene Ausgabe, Englisch)
★★★★★
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Beschreibung
The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50–80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a ‘discourse of denial’, maintaining what critics call the dirty secret of journalism – and PR. Media… practitioners also engage in an accusatory ‘discourse of spin’ and a ‘discourse of victimhood’. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
22.08.2014
Sprache
Englisch
EAN
9781433124273
Herausgeber
Peter Lang Publishing Inc. New York
Sonderedition
Nein
Autor
Jim Macnamara
Seitenanzahl
284
Einbandart
Gebundene Ausgabe
Buch Untertitel
Unpacking ‘Spin’, Stereotypes, and Media Myths
Autorenporträt
Jim Macnamara (PhD, University of Western Sydney) is Professor of Public Communication at the University of Technology Sydney, a position he took up in 2007 after a 30-year professional career spanning journalism, public relations, and media research. He is author of 12 books including The 21st Century Media (R)evolution: Emergent Communication Practices (Peter Lang, 2014) and Public Relations Theories, Practices, Critiques (2012).
Schlagwörter
interrelationship, influence, transparency
Thema-Inhalt
KNTP - Verlagswesen und Buchhandel, Presse und Journalismus
YPJJ - Schule und Lernen: Sozialwissenschaften
Höhe
210 mm
Breite
14.8 cm
-.-
★★★★★
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