Handgeprüfte Gebrauchtware
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Der Umwelt zuliebe
The creation of RB Leipzig. Authentic identity or self-deception?
Martin Wenzl (Taschenbuch, Englisch)
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Beschreibung
This book examines a five-year old football club from Leipzig which was founded by Red Bull for marketing reasons. Because the audience’s interest is surprisingly high, the motivation for the attendance of those fans has been investigated. To identify the degree of affiliation of Leipzig fans with the club, the SSIS has also been examined. In a survey both online and at the stadium 223 football 39,99 €
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Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
01.10.2016
Sprache
Englisch
EAN
9783960670773
Herausgeber
Anchor Academic Publishing
Sonderedition
Nein
Autor
Martin Wenzl
Seitenanzahl
108
Auflage
Erstauflage
Einbandart
Taschenbuch
Autorenporträt
Martin Wenzl was born in 1979 in Rotthalmünster. After an apprenticeship as a technical drawer, he studied micro system engineering at the FH Regensburg, obtaining the qualification of a graduated engineer. Following up, he gained practical experience as a process engineer in the semiconductor field and as a design engineer in the aerospace industry. Most recently, he received a Master degree in Business Administration at the private college of economics and management (FOM) in Stuttgart. At the moment he is working as a configuration manager in the avionic industry.Alongside his economic career, he played soccer since the age of 14. Afterwards, he was active as a functionary on a two-year basis; in both cases at amateur level. Nevertheless, he was always fascinated by the mechanism in professional football and the relationship of supporters to their clubs. Especially the newly founded club in Leipzig by means of Red Bull got into his focus and motivated him to deal with and write about this subject.
Hersteller: Bedey & Thoms Media GmbH, Hermannstal 119k, Hamburg, Deutschland, 22119, kontakt@bedey-media.de, Björn Bedey
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