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Bücher Sachbücher Politik, Gesellschaft, Wirtschaft Gesellschaft “Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign
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“Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign
Anonym (Taschenbuch, Englisch)
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Beschreibung
Presidential elections in the United States are, and always have been, major events in American and world history. They are watched by millions of people not only in the US but all over the world. A circumstance that is often not noticed by less informed viewers is that the most famous part of the elections, namely the presidential inauguration, is preceded by weeks, months and even years of… presidential campaigning, where candidates raise and spend vast amounts of money in order to convince the American citizens to give them their vote. These campaigns have commonly consisted of journeys throughout the entire country, rallies, conventions and speeches but lately, another medium has been taking a great role in the competition: Social Media. Especially during the 2016 election cycle Twitter became a campaign tool that never has been used during political campaigns to this extent before. Donald Trump in particular has made use of Twitter to such a great extent that it sometimes even seemed like his official speaking tube.
The introductory chapters of this work are dedicated to Obama’s social media pio-neer work during his 2008 election cycle. Then the Twitter phenomenon Trump will be analyzed based on an analysis of recurring patterns in a selection of his tweets. His controversial behavior online as well as offline will be set out as well. 42,95 €
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Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
01.12.2017
Sprache
Englisch
EAN
9783960951179
Herausgeber
Studylab
Sonderedition
Nein
Autor
Anonym
Seitenanzahl
62
Auflage
1
Einbandart
Taschenbuch
Schlagwörter
Trump, Campaign, Twitter, Social Media, Politics, Presidential Elections, USA
Thema-Inhalt
JBCT1 - Medienwissenschaften: Internet, digitale Medien und Gesellschaft; Digitalisierung
JP - Politik und Staat
Thema-Zusatz
Vereinigte Staaten von Amerika, USA
Höhe
210 mm
Breite
14.8 cm
-.-
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