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Bücher Englische Bücher Wissen & Bildung Naturwissenschaft, Medizin, Informatik, Technik Informatik & EDV Informatik Aligning Business Strategies and Analytics
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Aligning Business Strategies and Analytics
(Gebundene Ausgabe, Englisch)
Optischer Zustand
Beschreibung
This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and… exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization’s decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners,but this book seeks to bridge this gap. Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapters 2 - 5 examines how the use of cognitive computing improves financial advice, how technology is accelerating the growth of the financial advising industry, explores the application of advanced analytics to various facets of the industry and provides the context for analytics in practice. Chapters 6 - 9 offers real-world examples of how project management professionals tackle big-data challenges, explores the application of agile methodologies, discusses the operational benefits that can be gained by implementing real-time, and a case study on human capital analytics. Chapters 10 - 11 reviews the opportunities and potential shortfall and highlights how new media marketing and analytics fostered new insights. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
21 Tage Widerrufsrecht
Technische Daten
Erscheinungsdatum
10.10.2018
Sprache
Englisch
EAN
9783319932989
Herausgeber
Springer International Publishing
Serien- oder Bandtitel
Advances in Analytics and Data Science
Sonderedition
Nein
Seitenanzahl
211
Auflage
1st edition 2019
Einbandart
Gebundene Ausgabe
Buch Untertitel
Bridging Between Theory and Practice
Schlagwörter
Operational Analytics, Project Management, Business Analytics, Business Process Analytics, Financial Analytics, Data Analytics, Cognitive Computing, Business Strategy, Analytics
Thema-Inhalt
UN - Datenbanken
KJQ - Wirtschaftsmathematik und -informatik, IT-Management
KJT - Unternehmensforschung
KJMD - Management: Entscheidungstheorie
Höhe
235 mm
Breite
15.5 cm
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Transparenz & Sicherheit
Hersteller: Springer, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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