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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Create and Deliver a Killer Product Demo
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Create and Deliver a Killer Product Demo
Oscar Santolalla (Taschenbuch, Englisch)
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Beschreibung
Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft,… Tesla, and more). Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs? What You'll Learn Apply a simple step-by-step method to create effective product demonstrations Know the 5 steps to create a wow moment Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more Avoid common mistakes and maximize your presence as a technical presenter Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc. Be aware of trends in technology for product demos Who This Book Is For Startup entrepreneurs, sales engineers, executive or sales representatives, and other professionals 35,30 €
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Technische Daten
Erscheinungsdatum
11.12.2018
Sprache
Englisch
EAN
9781484239537
Herausgeber
APRESS
Sonderedition
Nein
Autor
Oscar Santolalla
Seitenanzahl
91
Auflage
1st edition
Einbandart
Taschenbuch
Buch Untertitel
Tips and Tricks to Wow Your Customers
Schlagwörter
Product demos, Sales demos, SaaS demos, Product demo scripts, technical presentations, Demo day, Product launches, Product demo training, Software as a service, enterprise software
Thema-Inhalt
KJP - Businesskommunikation und -präsentation
UMZ - Software Engineering
KJSC - Marken und Markenkonzepte
Höhe
235 mm
Breite
15.5 cm
Hersteller: Apress, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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