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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Internat. Wirtschaft Multinational Management
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Beschreibung
This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases… focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business. Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retaintheir market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
30.03.2018
Sprache
Englisch
EAN
9783319794433
Herausgeber
Springer International Publishing
Sonderedition
Nein
Seitenanzahl
363
Auflage
Softcover reprint of the original 1st edition 2016
Einbandart
Taschenbuch
Buch Untertitel
A Casebook on Asia’s Global Market Leaders
Autorenporträt
Professor Rien T. Segers, the editor of this book, is professor of Asian Business Strategies at the International Business School of Hanze University in Groningen, the Netherlands. He has been a visiting professor at many universities and research institutions in China, Japan, South Korea and the United States and has published widely concerning Asian economic affairs.
Schlagwörter
Alibaba, Asian business, Corporate entrepreneurship, Dr. Reddy's, Infosys, Intercultural management, International branding, International business, Lenovo, Multinational strategy
Thema-Inhalt
KJK - Internationale Wirtschaft, Internationales Management
Höhe
235 mm
Breite
15.5 cm
Hersteller: Birkhäuser, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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