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Bücher Englische Bücher Wissen & Bildung Naturwissenschaft, Medizin, Informatik, Technik Mathematik Wahrscheinlichkeitstheorie & Statistik Business Statistics for Competitive Advantage with Excel 2016
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Business Statistics for Competitive Advantage with Excel 2016
Cynthia Fraser (Taschenbuch, Englisch)
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Beschreibung
The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. The textbook features new… examples and assignments on global markets, including cases featuring Chipotle and Costco. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China, and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. The author emphasises communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. Chapters include screenshots to make it easy to conduct analyses in Excel 2016. PivotTables and PivotCharts, used frequently in business, are introduced from the start. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range of possible outcomes from decision makers’ assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, auto-correlation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
22.04.2018
Sprache
Englisch
EAN
9783319812175
Herausgeber
Springer International Publishing
Sonderedition
Nein
Autor
Cynthia Fraser
Seitenanzahl
475
Auflage
Softcover reprint of the original 1st edition 2016
Einbandart
Taschenbuch
Buch Untertitel
Basics, Model Building, Simulation and Cases
Schlagwörter
Business Statistics, Excel, Excel 2016, Financial Statistics, Regression modeling, Statistics for business, Nonlinear regression, Inference
Thema-Inhalt
PBT - Wahrscheinlichkeitsrechnung und Statistik
K - Wirtschaftswissenschaft, Finanzen, Betriebswirtschaft und Management
KJM - Management und Managementtechniken
KJSM - Marktforschung
Höhe
279 mm
Breite
21 cm
Hersteller: Birkhäuser, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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