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Bücher Wissen & Bildung Englische Bücher Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing How to Create an Idea If You Are Not Ogilvy
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How to Create an Idea If You Are Not Ogilvy
Alexey Ivanov (Taschenbuch, Englisch)
★★★★★
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Beschreibung
Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought? What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person? What is the ideal product and how does it help to sell the real product? What is a powerful approach ad people can borrow from physicists and children?… Why is the trial-and-error method a sure way to waste intellectual resources? How do you force competitors to advertise your services? What is functional blindness and how does it reduce human creativity? How can you compel a banker to pay you 10 times more for your job? Why does a true ad man constantly feel like a loser? How does a poetry reading improve response on copywriting? Which useful insights can an advertiser learn from a taxi driver? How has symmetry prevented seeing the obvious solution during seven decades? Which tool is the favorite among advertising men of all countries, times, and nationalities? Alexey Ivanov, one of the best 'advertising men' and copywriters in Russia, gives convincing answers and provides fresh new insights. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
30.04.2019
Sprache
Englisch
EAN
9783838212333
Herausgeber
ibidem-Sachbuch
Sonderedition
Nein
Autor
Alexey Ivanov
Seitenanzahl
172
Einbandart
Taschenbuch
Buch Untertitel
The Secret Weapons of Advertising
Autorenporträt
Alexey Ivanov, PhD, has worked at BBDO, Publicis United Campaigns, Y&R. He is the director of MasterUm (mastermind.ru), a creative agency with experience in face-to-face sales. Ivanov, who is included in the rating of experts of the Russian Federation (wikiexpert.su) and a member of the Moscow Union of Journalists, co-owns 11 patents and is the author of 16 books on advertising and marketing.
Schlagwörter
Werbung, Vertrieb, creativity, Advertising, Marketing, Kreativität
Thema-Inhalt
KJMV7 - Management: Marketing und Vertrieb
KJS - Marketing und Vertrieb
KJSA - Werbung
Höhe
210 mm
Breite
14.8 cm
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