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Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management Business Information Systems
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Business Information Systems
Paul Beynon-Davies (Taschenbuch, Englisch)
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Beschreibung
This textbook offers students a systematic guide to how information systems underpin organisational activity in today’s global information society, covering everything from ICT infrastructure and the digital environment to electronic marketing, mobile commerce and design thinking. While academically rigorous and underpinned by the author’s deep knowledge of the subject, an engaging writing style… combined with extensive pedagogical features, cases and innovative examples from around the world ensure that the text remains accessible to those approaching the topic for the first time. Taking an approach that views businesses as complex systems, the book illustrates how valuable systems thinking can be in our everyday working lives, while theoretical ideas are always supported by examples of their application in the real world. This text is the ideal course companion for all students studying business information systems or management information systems modules at undergraduate, postgraduate or MBA level. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
11.11.2019
Sprache
Englisch
EAN
9781352007381
Herausgeber
Macmillan Education
Sonderedition
Nein
Autor
Paul Beynon-Davies
Seitenanzahl
475
Auflage
3rd edition 2019
Einbandart
Taschenbuch
Autorenporträt
Paul Beynon-Davies is Emeritus Professor of Organisational Informatics at Cardiff Business School, Cardiff University, UK. Prior to academia, he worked in the UK Informatics industry for a number of years, and has since published widely in the fields of Business Information Systems, Electronic Business and Business Analysis, including a number of other textbooks with us such as eBusiness, and he is currently writing a new text on Business Analysis. He is highly regarded among lecturers in the field, especially in the UK and Europe.
Schlagwörter
business, business information system, cloud computing, eCommerce, Electronic Business, Electronic Commerce, foundation, information management, information system, learning, management, organization, Planning, service, strategy, big data
Thema-Inhalt
KJQ - Wirtschaftsmathematik und -informatik, IT-Management
Höhe
279 mm
Breite
21 cm
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