What’s happening in cyber space?

11.03.2020

Englisch

9783631808672

Peter Lang GmbH, Internationaler Verlag der Wissenschaften

Nein

130

1

Taschenbuch

An interdisciplinary approach

Hatice Necla Keleş is an Associate Professor at Bahçeşehir University Educational Science Faculty. She received her Bachelor’s Degree in the Department of Business Administration in Faculty of Economics and Administrative Sciences at Selçuk University. She completed her Master’s Degree and Ph.D. at Selcuk University, Institute of Social Sciences. Among her research interests are organizational behavior, human resource management and career planning. She is the Director of Innovative Educational Development and Research Center. Ahu Ergen is an Associate Professor at Bahçeşehir University. She studied Business Administration (Betriebswirtschaftslehre) at Marmara University. After graduation, she worked as marketing expert in automotive sector at a multinational company. She holds her PhD. in marketing from Marmara University and joined Bahcesehir University in 2009. She teaches several courses on marketing at undergraduate and graduate levels. Among her research interests are sustainable marketing, consumer behavior, competitive strategies and marketing management. She has book chapters, articles and conference papers published in these fields. She also writes articles about various brand management and marketing topics for the monthly brand magazines.

UBW - Internet, allgemein UBJ - Digital- und Informationstechnologien: soziale und ethische Aspekte

210 mm

14.8 cm