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Beschreibung
This textbook provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning control ensure a sustainable transfer of knowledge. It is thus aimed at all those who deal with questions of online marketing in the context of their education and training (also as a minor subject) as well as their professional… practice. This book is an adapted translation of the original German 3 rd edition Online-Marketing by Ralf T. Kreutzer, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). The present version has been revised technically, contentwise and linguistically by the author. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. 74,89 €
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Technische Daten
Erscheinungsdatum
01.12.2021
Sprache
Englisch
EAN
9783658353681
Herausgeber
Springer Fachmedien Wiesbaden GmbH
Sonderedition
Nein
Autor
Ralf T. Kreutzer
Seitenanzahl
246
Einbandart
Broschiert
Autorenporträt
Prof. Dr. Ralf T. Kreutzer is Professor of Marketing at the Berlin School of Economics and Law as well as a marketing and management consultant, trainer and coach. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005.
Schlagwörter
Online Marketing Book, E-Commerce, E-mail Marketing, Social Media, Social-Media-Marketing, Search engine marketing, Web agency, Online advertising, Search engine optimization, Circulation, Autor, Basics
Thema-Inhalt
KJSG - Online-Marketing / Social Media Marketing
Höhe
210 mm
Breite
14.8 cm
Hersteller: Springer Gabler, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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