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Bücher Englische Bücher Wissen & Bildung Naturwissenschaft, Medizin, Informatik, Technik Informatik & EDV Anwendungs-Software Practical Sitecore 8 Configuration and Strategy
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Practical Sitecore 8 Configuration and Strategy
Phillip Wicklund (Broschiert, Englisch)
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Beschreibung
Sitecore was recently recognized as one of the most reputable/reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. Sitecore is a very large, complex platform that performs many robust functions and capabilities. As such, marketers and end users often have a hard time coming up to speed on… the technology. Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities provides that opportunity. The flow of the book will take newbies step-by-step on how to configure Sitecore content, personalization, and marketing automation capabilities. Sprinkled in through the book will be callouts that highlight strategies and best practices—taking the book beyond just the “how to” step-by-step procedures that can be found elsewhere. Practical Sitecore 8 Configuration and Strategy : Brings you up to speed onSitecore without requiring a training class. Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end. Rounds out existing sources of documentation with strategies and best practices from real-world experience. What You'll Learn How to manage content in Sitecore How to create web forms and landing pages How to optimize the site through personalization and A/B/N testing How to use Sitecore for your marketing campaigns How to leverage analytics for custom measurement/engagement strategies How to create a robust governance plan for your Sitecore properties Who This Book Is For The key target audience for this book are content administrators (content authoring, forms development, etc.) and digital marketers (campaigns, analytics, marketing automation, experience optimization, etc.) using the Sitecore platform. 69,54 €
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Technische Daten
Erscheinungsdatum
13.12.2015
Sprache
Englisch
EAN
9781484212370
Herausgeber
APRESS
Sonderedition
Nein
Autor
Phillip Wicklund
Seitenanzahl
317
Auflage
1
Einbandart
Broschiert
Buch Untertitel
A User Guide for Sitecore's Content and Marketing Capabilities
Schlagwörter
Sitecore 8 configuration, Sitecore content, Sitecore personalization, Sitecore marketing automation capabilities, Web content management solutions
Thema-Inhalt
UX - Angewandte Informatik
UY - Informatik
UKN - Netzwerk-Hardware
Höhe
254 mm
Breite
17.8 cm
Transparenz & Sicherheit
Hersteller: Apress, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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