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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Allg. & Lexika Risk-Averse Capacity Control in Revenue Management
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Risk-Averse Capacity Control in Revenue Management
Christiane Barz (Broschiert, Englisch)
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Beschreibung
“If necessity is the mother of invention, then deregulation is the father, and r- enue management (also known as yield management) is the couple’s golden child – at least as far as operations research is concerned.” (Horner, 2000, p. 47) Deregulation had a signi?cant impact on the U.S. airline industry in the late 1970s. Charter and low-cost airlines such as People Express and Southwest… wereabletoo?erseatsatafractionofthepricechargedbyestablishedcarriers like Pan Am and American Airlines. Due to their di?erent cost structure, it seemed to be impossible for the big carriers to o?er tickets at the same low price. Yet they had to ?nd a way to compete. Robert L. Crandall from American Airlines is widely credited with the - lution to the problem:yield management – today calledrevenue management, since it maximizes revenue earned on a ?ight rather than yield (revenue per passenger mile). The idea was simple: American Airlines ?ights were only half full on - erage. O?ering the empty seats at a discount price would not only enable the carriers to compete with the low-cost airlines but even create additional r- enue, if (1) it were possible to prevent cannibalization, i.e. the sale of discount tickets to consumers who would otherwise be willing to pay full fare, and if (2) it could be assured that only the seats that would otherwise ?y empty were sold at the low price. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
02.08.2007
Sprache
Englisch
EAN
9783540730132
Herausgeber
Springer Berlin
Serien- oder Bandtitel
Lecture Notes in Economics and Mathematical Systems
Sonderedition
Nein
Autor
Christiane Barz
Seitenanzahl
173
Einbandart
Broschiert
Schlagwörter
Expected Utility Theory, Markov Decision Processes, Revenue Management, Risk-Sensitive Control, management, modeling
Thema-Inhalt
KJT - Unternehmensforschung
KJMD - Management: Entscheidungstheorie
KJMV - Management spezifischer Bereiche
KJMV8 - Einkaufs- und Supply-Management
KJS - Marketing und Vertrieb
PBU - Optimierung
Höhe
235 mm
Breite
15.5 cm
Hersteller: Springer, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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