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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Shaping Efficient Employer Branding Strategies to Target Generation Y
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Shaping Efficient Employer Branding Strategies to Target Generation Y
Elena Hubschmid (Broschiert, Englisch)
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Beschreibung
Today’s working world has become excessively demanding due to the globalisation of businesses, increasing competition, accelerated technological progress, more sophisticated and informed customers as well as a continuous need to increase innovative abilities to remain competitive. Employees with their skills, knowledge and engagement form the competitive advantage and therefore significantly… contribute to the overall organisational success. Therefore, a company’s ability to efficiently attract the right Generation Y talents – a culturally diverse workforce born after 1980 – through efficient target group-oriented employer branding strategies is gaining in importance. This book examines the influence of the two main phenomena – cultural and generational – on shaping the employment expectations of 459 university graduates in Economics and Business Administration of two different nationalities. Using the methods of moderated multiple regressions and simple slopes analysis, the author develops an explicit conceptual framework for examining different influences that shape employment expectations of a diverse Gen Y workforce in an international context. These expectations should be viewed as a starting point for every employer branding campaign. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
04.01.2013
Sprache
Englisch
EAN
9783034312462
Herausgeber
Peter Lang Group AG, International Academic Publishers
Sonderedition
Nein
Autor
Elena Hubschmid
Seitenanzahl
240
Einbandart
Broschiert
Buch Untertitel
A Cross-National Perspective on Recruitment Marketing
Autorenporträt
After her studies (BA and MSc) in public and business administration at the Lomonosov Moscow State University and the University of Bern, Elena Hubschmid worked as a research assistant and lecturer at the Institute of Organisation and Personnel Management at the University of Bern. She received her PhD from the University of Bern, Switzerland.
Schlagwörter
Market Research, Consumers, Demand, Marketing Strategies, Market Segmentation, Theoretical Principles of Business and Management, Project Management, Management of a Company
Thema-Inhalt
KJMP - Projektmanagement
KJMV - Management spezifischer Bereiche
KJSM - Marktforschung
Höhe
210 mm
Breite
14.8 cm
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