Advertising and Societies

02.04.2003

Englisch

9781433103858

Peter Lang Publishing Inc. New York

Nein

Katherine T. Frith, Barbara Mueller

264

Broschiert

Global Issues, Second Edition

The Authors: Katherine Toland Frith is Professor in the School of Journalism at Southern Illinois University. She has edited three books, Advertising in Asia: Communication, Culture and Consumption (1996), Undressing the Ad: Reading Culture in Advertising (Peter Lang, 1998) and Commercializing Women: Images of Asian Women in the Media (2008). Barbara Mueller is Professor of Advertising in the School of Journalism and Media Studies at San Diego State University. She received her Ph.D. in communications from the University of Washington. She has lectured in a number of European countries and is the author of dozens of scholarly articles. She is also the author of Dynamics of International Advertising: Theoretical and Practical Perspectives (Peter Lang, 2004) – of which a second edition is forthcoming in 2010, and Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives (Peter Lang, 2008).

women, minorities, children, digital era, Commercialization, Advertising, International, Globalization, Culture, consumer culture

JBCT - Medienwissenschaften KJSP - Public Relations YPJJ - Schule und Lernen: Sozialwissenschaften

210 mm

14.8 cm