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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Allg. & Lexika Operations in an Omnichannel World
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Operations in an Omnichannel World
(Gebundene Ausgabe, Englisch)
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Beschreibung
The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales transacted at brick-and-mortar channels, a much larger fraction of sales is affected by online channels in different touch points during the customer journey. Shopper behavior and expectations have been evolving along with the growth of digital… channels, challenging retailers to redesign their fulfillment and execution processes, to better serve their customers. This edited book examines the challenges and opportunities arising from the shift towards omni- channel retail. We examine these issues through the lenses of operations management, emphasizing the supply chain transformations associated with fulfilling an omni-channel demand. The book is divided into three parts. In the first part, “Omni-channel business models”, we present four studies that explore how retailers are adjusting their fundamental business models to the new omni-channel landscape. The second part, “Data-driven decisions in an omni-channel world”, includes five chapters that study the evolving data opportunities enabled by omni-channel retail and present specific examples of data-driven analyses. Finally, in the third part, “Case studies in Omni-channel retailing”, we include four studies that provide a deep dive into how specific industries, companies and markets are navigating the omni-channel world. Ultimately, this book introduces the reader to the fundamentals of operations in an omni-channel context and highlights the different innovative research ideas on the topic using a variety of methodologies. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
01.11.2019
Sprache
Englisch
EAN
9783030201180
Herausgeber
Springer International Publishing
Serien- oder Bandtitel
Springer Series in Supply Chain Management
Sonderedition
Nein
Seitenanzahl
353
Auflage
1
Einbandart
Gebundene Ausgabe
Bandzählung
8
Schlagwörter
Omni-channel Marketing, Omni-channel Operations, Omni-channel Retail, Integrated Delivery Modes, Channel Strategies, Dynamic Fulfillment, Channel Conflicts, Consumer Purchase Behavior
Thema-Inhalt
KJT - Unternehmensforschung
KJMD - Management: Entscheidungstheorie
KJS - Marketing und Vertrieb
Höhe
235 mm
Breite
15.5 cm
Transparenz & Sicherheit
Hersteller: Birkhäuser, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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