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Beschreibung
When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do… this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy? The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way. 58,84 €
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Technische Daten
Erscheinungsdatum
13.03.2014
Sprache
Englisch
EAN
9781430264217
Herausgeber
APRESS
Sonderedition
Nein
Autor
Chris Lewis
Seitenanzahl
208
Einbandart
Broschiert
Buch Untertitel
Motivational Design Patterns for Apps, Games, and Web-based Communities
Autorenporträt
Chris Lewis is a software engineer based in Silicon Valley, and in a past life he worked as a database consultant. He holds a Computer Science PhD from the University of California, Santa Cruz, where he researched both software engineering and game design, marrying the two in his study of motivational design patterns. He is co-founder of the Games and Software Engineering academic workshop.
Thema-Inhalt
UMQ - Macintoshprogrammierung
ULH - Apple-Betriebssysteme
UYZ - Mensch-Computer-Interaktion
UMZ - Software Engineering
Höhe
254 mm
Breite
17.8 cm
Hersteller: Springer Nature Customer Service Center GmbH, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com
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