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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management The Strategic Key Account Plan
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The Strategic Key Account Plan
Hartmut Sieck (Broschiert, Englisch)
★★★★★
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Beschreibung
The other day in Germany: The Key Account Manager John Smith is told by his boss to create a Key Account Plan for an important, strategic customer. Should he now quickly prepare a PowerPoint presentation and show it to his boss so he's satisfied? Is a Key Account Plan actually a presentation or a real tool? If it actually is a tool, what characterizes a good Key Account Plan? How should such a Key… Account Plan be structured? Should the Key Account Manager prepare this plan by himself? Just as he is contemplating all these questions, he stumbles on an interesting survey. According to this study only 20% of Key Account Managers said that they actually use this plan as a tool in their daily work, but it was this 20% that was more successful than their competitors in the year of the crisis in 2009! The conclusion from the survey catches John Smith's attention and he decides not to prepare a mere presentation but to make the most of the Account Plan by using it as a real tool.
If you can identify with John Smith, this book is for you. This book will help you to structure and prepare a Key Account Plan in a professional manner. You have already prepared an Account Plan? Then use this book for a thorough scrutiny of your plan.
This book is intended to be used as a guide for your work, so you can immediately put into practice what you have just read. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
07.01.2016
Sprache
Englisch
EAN
9783739224572
Herausgeber
BoD – Books on Demand
Sonderedition
Nein
Autor
Hartmut Sieck
Seitenanzahl
172
Auflage
3
Einbandart
Broschiert
Buch Untertitel
The Key Account Management Tool! Customer Analysis + Business Analysis = Account Strategy
Hersteller: Books on Demand GmbH, Überseering 33, Hamburg, Deutschland, 22297, bod@bod.de
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