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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management User Experience Innovation
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User Experience Innovation
Christian Kraft (Broschiert, Englisch)
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Beschreibung
User Experience Innovation
is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as Amazon.com so successful. iPhone customers don't buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting… recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most.
User Experience Innovation
helps you create the right sort of experience around your products in order to be successful in the marketplace.
The approach in
User Experience Innovation
is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. You'll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right.
Provides 17 proven methods for innovating around user experience
Helps you think beyond the product to the sum total of a customer's experience
Written by an experienced practitioner holding more than 100 user-experience patents Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
02.02.2012
Sprache
Englisch
EAN
9781430241492
Herausgeber
APRESS
Sonderedition
Nein
Autor
Christian Kraft
Seitenanzahl
228
Auflage
1
Einbandart
Broschiert
Einbandart Details
Trade Paperback (US)
Hersteller: Apress, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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