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Social Commerce
Efraim Turban, Judy Strauss, Linda Lai (Gebundene Ausgabe, Englisch)
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Beschreibung
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
… Supplementary text in marketing, management or Information Systems disciplines
Training courses in industry
Support resources for researchers and practitioners in the fields of marketing, management and information management
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.
Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
26.11.2015
Sprache
Englisch
EAN
9783319170275
Herausgeber
Springer International Publishing
Serien- oder Bandtitel
Springer Texts in Business and Economics
Sonderedition
Nein
Autor
Efraim Turban, Judy Strauss, Linda Lai
Seitenanzahl
320
Auflage
1
Einbandart
Gebundene Ausgabe
Hersteller: Springer Nature Customer Service Center GmbH, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com
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