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Bücher Englische Bücher Wissen & Bildung Geisteswissenschaft, Kunst, Musik Kunst Theater & Ballett Cultural Difference in Television Programs
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Cultural Difference in Television Programs
Zhuo Feng (Gebundene Ausgabe, Englisch)
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Beschreibung
What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed… in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue. Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
26.09.2012
Sprache
Englisch
EAN
9783631638606
Herausgeber
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Sonderedition
Nein
Autor
Zhuo Feng
Seitenanzahl
330
Einbandart
Gebundene Ausgabe
Buch Untertitel
Foreign Television Programs in China
Autorenporträt
Zhuo Feng carried out her studies and research at the Institute of Media and Communication, University of Jena (Germany), where she also earned her PhD. She has worked and lived in different countries, including China, Germany, the United States, England, and Singapore.
Schlagwörter
Intercultural Communication, Intercultural Adaption, Media, Beijing, Shanghai, Audience
Thema-Inhalt
JBCT - Medienwissenschaften
Höhe
210 mm
Breite
14.8 cm
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