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Beschreibung
From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney’s universal appeal. Starting with the early days of Walt Disney, the book examines the company’s evolution, and discusses the products and services… Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney – from characters and theme parks to music and home entertainment – to offer the reader a clear overview of the organization’s history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
10.02.2011
Sprache
Englisch
EAN
9781433108983
Herausgeber
Peter Lang Publishing Inc. New York
Sonderedition
Nein
Autor
Andi Stein
Seitenanzahl
282
Einbandart
Gebundene Ausgabe
Buch Untertitel
The Power of the Disney Brand
Autorenporträt
Andi Stein is Associate Professor in the Department of Communications at California State University, Fullerton. She worked as a journalist and public relations practitioner for 16 years prior to becoming a professor. Stein is the co-author of News Writing in a Multimedia World (2004) and An Introduction to the Entertainment Industry (Peter Lang, 2009). She has a BA from George Washington University, an MA from the University of North Carolina at Chapel Hill, and a PhD from the University of Oregon.
Schlagwörter
Walt Disney company, Disney, Walt Disney, branding, marketing
Thema-Inhalt
ATDS - Theatermanagement
KFCP - Öffentliches Finanz- und Rechnungswesen
KJSP - Public Relations
Höhe
210 mm
Breite
14.8 cm
-.-
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