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Bücher Wissen & Bildung Englische Bücher Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Management Developing International Strategies
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Beschreibung
The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete… recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
30.11.2013
Sprache
Englisch
EAN
9783642445972
Herausgeber
Springer Berlin
Sonderedition
Nein
Autor
Rudolf Grünig, Dirk Morschett
Seitenanzahl
368
Einbandart
Broschiert
Buch Untertitel
Going and Being International for Medium-sized Companies
Autorenporträt
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.Prof. Dr. Dirk Morschett holds the Chair for International Management – Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.
Schlagwörter
Globalization, International Strategies, Internationalization, Market Entry Strategies, Strategic Planning
Thema-Inhalt
KJC - Strategisches Management
KJM - Management und Managementtechniken
KJU - Organisationstheorie und -verhalten
Höhe
235 mm
Breite
15.5 cm
Transparenz & Sicherheit
Hersteller: Springer-Verlag GmbH, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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