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Beschreibung
Retailing today is one of the largest, most buoyant and most competitive market sectors. The large, medium and small retailers, providers of systems are the major players in this market. The exploitation of information technology and the use of quantitative corporate models are emerging as key factors in determining the strength and effectiveness of marketing plans and support logistics. Many… major retailers have developed considerable in-house expertise in this area and many hard ware manufacturers and systems houses have created special divisions to provide turn-key installations, products and services in order to exploit these opportunities. However, in the research leading up to the seminar on which this book is based, a number of important gaps in retailer useage of systems were noted. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth. In the medium and smaller companies there was still concern whether electronic point of sales were cost effective for them or whether being without such aids put them at a grave disadvantage vis-a-vis their larger competitors. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
21.07.2012
Sprache
Englisch
EAN
9789401164078
Herausgeber
Springer Netherland
Sonderedition
Nein
Autor
Robert Lewis
Seitenanzahl
187
Auflage
1
Einbandart
Broschiert
Buch Untertitel
Application of Information Technology and Corporate Models in Retailing
Schlagwörter
retailing
Thema-Inhalt
KNP - Einzel- und Großhandel
UYA - Theoretische Informatik
GT - Interdisziplinäre Studien
Höhe
235 mm
Breite
15.5 cm
Hersteller: Springer Nature Customer Service Center GmbH, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com
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