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Beschreibung
This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into… account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in ‘Media Logic’, co-authored with Robert P. Snow in 1979. Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality. From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
30.10.2014
Sprache
Englisch
EAN
9781433126444
Herausgeber
Peter Lang Publishing Inc. New York
Sonderedition
Nein
Autor
David L. Altheide
Seitenanzahl
200
Einbandart
Broschiert
Buch Untertitel
Media Logic and Social Reality
Autorenporträt
David Altheide, PhD, is Emeritus Regents’ Professor on the faculty of Justice and Social Inquiry in the School of Social Transformation at Arizona State University.
Schlagwörter
Social power, media logic, mediated communication, Social Media, industrial revolution, mediation, identity
Thema-Inhalt
JBCT - Medienwissenschaften
KJSP - Public Relations
KNTP - Verlagswesen und Buchhandel, Presse und Journalismus
YPJJ - Schule und Lernen: Sozialwissenschaften
Höhe
210 mm
Breite
14.8 cm
-.-
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