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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Creating a Customer Experience-Centric Startup
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Creating a Customer Experience-Centric Startup
Thomas Suwelack, Manuel Stegemann, Feng Xia Ang (Gebundene Ausgabe, Englisch)
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Beschreibung
This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design… Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology – as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success.
The following are the main contributions of this book:
· Provides a clear step-by-step guide to create a customer experience-centric company
· Introduces most impactful tools that managers can use to successfully complete every step of our framework
· Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
02.02.2022
Sprache
Englisch
Originalsprache
Englisch
EAN
9783030924577
Herausgeber
Springer International Publishing
Serien- oder Bandtitel
Business Guides on the Go
Sonderedition
Nein
Autor
Thomas Suwelack, Manuel Stegemann, Feng Xia Ang
Seitenanzahl
152
Auflage
1
Hersteller: Springer Nature Customer Service Center GmbH, ProductSafety@springernature.com
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