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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing Successful Product Management
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Successful Product Management
Klaus J. Aumayr (Gebundene Ausgabe, Englisch)
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Beschreibung
Learn everything about professional product management in this book If you have always wanted to actively market your products, this is the book for you. This tool box for professional product management and product marketing delivers what it promises - here you get a comprehensive, indispensable and proven work aid. Klaus Aumayr shows how you can optimally manage the increasingly complex tasks… and requirements for product managers. Master the complex tasks of product management with confidence The success of a product is primarily decided by the buyers - but also by the responsible product manager. He often fights on several fronts at once, and must, for example: introduce and support more and more products in less and less time with decreasing budgets and simultaneously coordinate a plethora of requirements from internal departments With his book "Successful Product Management", Klaus Aumayr provides the complete tools to master these complex tasks in purchasing process management with confidence. He reveals not only important basics, but also some practical product strategies. In addition, case studies, charts and checklists facilitate the transfer into practice. The contents at a glance The book "Successful Project Management" covers the following three key areas: Product management: positioning, core competencies and organizational integration Product marketing: structures, success factors and practical tools Process-oriented product management: work processes, process-oriented product marketing and innovation management The fifth edition of the book has been updated and a chapter on agile product management has been added. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
08.02.2023
Sprache
Englisch
EAN
9783658382759
Herausgeber
Springer Fachmedien Wiesbaden GmbH
Sonderedition
Nein
Autor
Klaus J. Aumayr
Seitenanzahl
321
Auflage
1
Einbandart
Gebundene Ausgabe
Buch Untertitel
Tool Box for Professional Product Management and Product Marketing
Schlagwörter
Product Management Book, Book Product Marketing, Purchase process management, Product Strategies, Process-oriented product management, Process-oriented product marketing, Product Manager, Basics, Company, Practice
Thema-Inhalt
KJS - Marketing und Vertrieb
KJM - Management und Managementtechniken
Höhe
240 mm
Breite
16.8 cm
Transparenz & Sicherheit
Hersteller: Springer Vieweg, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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