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Beschreibung
The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today’s globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception… of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
28.04.2005
Sprache
Englisch
EAN
9783039106066
Herausgeber
Peter Lang AG, Internationaler Verlag der Wissenschaften
Serien- oder Bandtitel
Linguistic Insights
Sonderedition
Nein
Seitenanzahl
250
Einbandart
Broschiert
Buch Untertitel
Texts and Contexts
Autorenporträt
The Editors: Anna Trosborg, Ph.D. (Doctor.ling.merc.) is Professor of English and Reader in business communication at Aarhus School of Business, Denmark. She has been doing extensive research on professional discourse since 1989. Her recent academic production is in the fields of L2 teaching and learning, business pragmatics, genre analysis, legal speech acts, and business communication. She is currently teaching «Intercultural business communication and negotiation».
-.-
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