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Bücher Wissen & Bildung Englische Bücher Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Internat. Wirtschaft Mastering Business in Korea
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Beschreibung
Mastering Business in Korea: A Practical Guide is a comprehensive overview of conducting business affairs in Korea by two business authorities with a combined half-century of experience in the Korean commercial environment. Chapters aim to analyze the source of cultural, technical and legal issues in the Korean business world, to examine the role of business etiquettes and standards in Korean… culture, to focus on previously uncovered subjects such as the cultural background of Korean business principles, the relationship between supervisors and subordinates in the Korean corporate environment, and the ever-changing reality of the Korean market. Mastering Business in Korea is a timely and relevant handbook of information you need to succeed in the challenging business environment of Korea, one of the world's leading and dynamic economies. In an engaging and easy-to-read format, Coyner and Jang explain the ins and outs of contemporary Korean business culture, including business etiquette, work rules, and marketing to the Korean consumer. Mastering Business in Korea offers pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.
Praise for Mastering Business in Korea
An Accessible Business Guide For Everyone
"It's all here! This is a superb effort to help deal with the tremendous complexities of Korean business. Lots of examples and practical advice grounded in the experience of the authors and their corporate colleagues. This book will save you years on the learning curve if you really take it to heart." --Jack Lewis, Associate Dean Marshall School of Business, University of Southern California
"The authors have written a superb book that demystifies Korea and offers comprehensive advice to anyone interested in living in the country, working with or for Korean managers or doing business with Korean counterparts." --Robert Fallon, Chairman of the Board Korea Exchange Bank
"Even the smallest effort pays a dividend and with this excellent book the reader has a chance to tap into the insight of two business professionals. I thoroughly recommend this book, not only for the newcomer to Korea but also to long-term residents who may think they know it all already. As they will discover, modesty is not just a virtue, it can be a very useful state of mind." --Alan Timblick, OBE, Senior Advisor Invest KOREA/KOTRA
Mastering Business in Korea is a timely and relevant handbook of information you need to succeed in the challenging business environment of Korea, one of the world's leading and dynamic economies. In an engaging and easy-to-read format Thomas L. Coyner and Song-Hyon Jang explain the ins and outs of contemporary Korean business culture, including business etiquette, work rules, and marketing to the Korean consumer. Mastering Business in Korea offers pivotal insight into an environment that is traditional yet uncompromisingly modern, challenging yet surprisingly rewarding for the determined business professional.
About the Authors
Tom Coyner is the president of Soft Landing Korea, Ltd. He has over 20 years of experience in Japan and Korea working for American firms as well as 7 years working for Japanese companies in the United States. When employed by an American company in Korea, he was twice salesperson of the year for Asia-Pacific largely due to his success in working with Korean distributors. He originally came to Korea as a Peace Corps Volunteer. He has an MBA in International Business from the University of Southern California; a BA in Japanese Language from the University of Colorado and studied for two years at Waseda University in Tokyo.
Song-Hyon Jang is the president of S.H. Jang & Associates, Inc., an international business consultancy. He graduated from the C.W. Post Campus of Long Island University in 1970 with a Master of Business degree. He is one of Korea's leading international business consultants with a professional career spans over 25 years of cross-cultural management experience, including senior executive positions with multinational corporations and as a university lecturer. He is also the author of The Key to Successful Business in Korea, the first guide-book in English for international business professionals, and The Ten Commandments for Doing Business in Korea.
TABLE OF CONTENTS
Foreword by Nick Reilly, President of GM Asia
Acknowledgements
Preface
PART I. GETTING TO KNOW THE KOREANS
1. What an Expat Manager Really Needs to Know About Korean History
2. Korean Hearts and Minds: Traditional Yet Changing
3. Understanding Korean Management
4. Getting a Handle on Information
PART II. PUTTING YOUR BEST FOOT FORWARD
5. Eleven Commandments for Doing Business in Korea
6. Get Off on the Right Foot: Business Etiquette
7. Adapting to Korean Business Practices
8. Managing and Being Managed by Koreans
9. Korean Impressions of Foreign Business
PART III. GETTING ALONG WITH THE KOREANS
10. Negotiating Business
11. Getting Joint Ventures Right
12. Hiring and Firing
13. Korea's Corporate Middle Managers
14. Compensating Your Employees
15. Motivating Personnel.
16. Getting Labor Management Relations Right
17. Company Training
PART IV. MAKING IT IN THE KOREAN MARKET
18. Marketing in Korea
19. The Art of Persuasion
20. Selling in Korea: Myths and Realities
21. Discovering the Consumer
22. Selling Through Korean Distributors
23. Relating to Bureaucrats
24. Getting Your Products to Market
25. Working within the Korean Legal System
26. Industry Case Study: Characteristics of the Korean IS Industry
PART V. REFERENCES
-Bibliography -Index
-About the Authors Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
01.07.2007
Sprache
Englisch
EAN
9788991913165
Herausgeber
Korean Book Services
Sonderedition
Nein
Autor
Thomas L Coyner
Seitenanzahl
270
Einbandart
Unbekannter Einband
Schlagwörter
Beruf, Korea, Wirtschaft
Höhe
210 mm
Breite
15 cm
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