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Beschreibung
Expert Facebook advertising techniques you won't find anywhere else!
Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the… ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.
Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.
Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.
* Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now.
* Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect
* How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques
* Essential metrics and reporting considerations
* Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes
* Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos
Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns. Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
05.08.2011
Sprache
Englisch
EAN
9781118022511
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Marty Weintraub
Seitenanzahl
288
Einbandart
Broschiert
Einbandart Details
Trade Paperback (US)
Buch Untertitel
Master Cutting-Edge Facebook Advertising Techniques
Transparenz & Sicherheit
Hersteller: Wiley, Boschstrasse 12, Weinheim, Deutschland, 69469, product_safety@wiley.com, Wiley-VCH GmbH
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